About Us


Set a new standards. Quality, Style and comfort. All in one.


Continental Footwear Industries (Pvt) Ltd. has been in production for the past 40 years and is one of the largest facilities in Pakistan. It’s a complete mechanized cut to pack facility which is producing Brands known for their good quality such as Video, Michelle Loire and Crayons.  Michelle Luciano line: A small-scale, decidedly low-tech operation focused on handmaking shoes with a commitment to quality and timeless style.